01 / iGaming CRM
Player profile and activity timelineIllustrative customer record with balances and chronological login, deposit and game events. Fictional player data. Player #20481Germany · Joined 16 AugActiveTotal deposits€8,073.00Real balance€125.00Bonus balance€20.00Player timeline07 Sep 202609:41LoginSuccess09:43Deposit€125.0009:45Big Bass BonanzaReal money

Every player. The whole picture.

Deposits, game activity and communication history. One connected player story.

CRM, marketing automation and analytics for growing iGaming operators.

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Launch in 1 week · Free data migration · Dedicated supportMeet the platform
100+

iGaming operators

500–150K monthly players
€15M+

Attributed revenue

Traced to client campaigns in 2026
28%

Average LTV growth

With full platform integration
97%

Customer satisfaction

Based on client surveys
01 / iGaming CRM

ALL YOUR PLAYERS. ONE RECORD.

The full story, from the first deposit. Put player activity, transactions and communications in one place.

Customer infoTimelineExplore the iGaming CRM
Player intelligence
  1. The full player timeline

    Follow transactions, game activity and communications in chronological order. Keep every interaction in context.

  2. Real and bonus wallets

    See real and bonus balances across currencies, alongside the deposit and withdrawal history behind them.

  3. Segments that stay relevant

    Group players by profile data and behavior. Membership updates in real time as activity changes.

Explore the iGaming CRM
02 / Marketing automation

RIGHT MESSAGE. RIGHT MOMENT.

Turn player behavior into a personal journey. Build it visually, across channels, without writing code.

The campaign builder
  1. 01 / Trigger

    Start with a signal

    50+ behavior-based triggers, from a first deposit to a change in segment.

  2. 02 / Journey

    Shape the next step

    True/False branches, A/B tests and wait windows decide what happens next.

  3. 03 / Message

    Make it personal

    Email, SMS and push from one builder, with built-in translations for multilingual campaigns.

Explore automation
03 / iGaming analytics

SEE THE NUMBERS. KNOW WHAT WORKS.

Follow the numbers behind your operation, from registration cohorts to GGR and payment methods. Then trace deposits back to the campaigns that brought them in.

Explore iGaming analytics
Transaction metrics
  • Follow the funnel

    Registration cohorts, deposits and withdrawals.

  • Track game performance

    GGR, RTP and player behavior across games.

  • Compare by segment

    Break down results by country, source and payment method.

AnalyticsRevenue attributionExplore attribution
Revenue attribution
  1. Every link, tagged

    Automatic UTM tagging on email, SMS and push links, so each deposit traces back to the message that sent it.

  2. Every step, accountable

    Revenue per message, journey step and channel. Attribute by UTM or ref code, or set a step goal on opens and clicks.

  3. Every channel, comparable

    Compare revenue, converted players and deposit frequency across email, SMS and push in real-time dashboards.

Explore attribution
AI Data Helper

ASK A QUESTION. GET THE ANSWER.

Explore your data in plain language. Get insights into games, deposits and campaigns without writing SQL.

  • “Top 10 games by player count last week”
  • “Average deposits by country this month”
  • “Campaign with the highest open rate this month”

Outside the platform too: InTarget runs as an MCP server, so your team can ask the same questions from Claude and other AI assistants.

Meet the AI Data Helper
AI Data Helper
Industry recognitionAll nominations

RECOGNISED BY THE INDUSTRY. SHORTLISTED SINCE 2020.

EGR and SBC award nominations in categories from acquisition and retention partner to multi-channel supplier.

InTarget Shortlisted: EGR Europe Awards 2026
EGR Europe Awards 2026
InTarget Shortlisted: SBC Awards 2024
SBC Awards 2024
InTarget Shortlisted: EGR B2B Awards 2024
EGR B2B Awards 2024
InTarget Shortlisted: EGR B2B Awards 2024
EGR B2B Awards 2024
InTarget Shortlisted: SBC Awards 2023
SBC Awards 2023
InTarget Shortlisted: EGR B2B Awards 2023
EGR B2B Awards 2023
InTarget Shortlisted: EGR B2B Awards 2023
EGR B2B Awards 2023
InTarget Shortlisted: EGR B2B Awards 2023
EGR B2B Awards 2023
InTarget Shortlisted: SBC Awards 2022
SBC Awards 2022
InTarget Shortlisted: EGR B2B Awards 2022
EGR B2B Awards 2022
InTarget Shortlisted: EGR B2B Awards 2021
EGR B2B Awards 2021
InTarget Shortlisted: EGR B2B Awards 2021
EGR B2B Awards 2021
InTarget Shortlisted: SBC Awards 2021
SBC Awards 2021
InTarget Shortlisted: SBC Awards 2021
SBC Awards 2021
InTarget Shortlisted: SBC Awards 2021
SBC Awards 2021
InTarget Shortlisted: SBC Awards 2020
SBC Awards 2020
16 nominations · 2020—2026
Client stories

LOVED BY IGAMING OPERATORS WORLDWIDE.

“InTarget transformed our retention strategy completely. We increased player LTV by 35% in just 3 months. The automation capabilities are incredible, and the iGaming-specific features save us hours every single day.”

Vlasta CHead of Retention
+35% LTVin 3 months

“Best investment we made this year, hands down. The ROI tracking alone pays for itself. We finally know which campaigns drive deposits and which don’t. Our email-to-deposit conversion jumped. Complete game changer.”

Daniel VCasino Manager
Higher conversionEmail to deposit, per campaign

“Organizing, executing, and monitoring e-campaigns easily through its friendly interface and with a strong emphasis on iGaming. And the most incredible thing is that it’s cost-efficient. Thank you InTarget for making my life easier!”

Agatha MCRM Manager
Easier campaignsCost-efficient workflows

Client-reported results. Individual experiences vary.

Why InTarget

BUILT FOR IGAMING. BY IGAMING EXPERTS.

Live in 1 week. We migrate your data, connect your channels and help your team launch its first journeys. A dedicated manager stays with you.

Book a demoPlans from €750/month
One player story
Casino, sports and transaction history, with real and bonus wallets across currencies.
Journeys that respond
50+ behavior-based triggers, built-in messaging and multilingual templates.
Revenue you can trace
UTM attribution and conversion tracking for each campaign step.
Answers without SQL
AI Data Helper included, for questions about games, deposits and campaigns.
Works with your tools
Messaging and infrastructure providers InTarget integrates with.
CRM

Casino Player Segmentation Tools: Data Points, Segments & Setup

A practical guide to casino player segmentation tools: the data points that power them, the 5 core segments to build, how to choose a tool, and sportsbook-specific segmentation.

6 min read
Marketing Automation

iGaming Player Reactivation: 7 Strategies, Churn Triggers, and Timing That Actually Matters

Win back churned casino and betting players: 7 proven reactivation strategies with triggers, bonus ideas and email/SMS examples you can copy.

18 min read
Analytics

12 Casino Reports Every Retention Manager Should Run Weekly

The 12 weekly casino retention reports a CRM manager should run — from deposit-frequency decay to GGR-by-game — plus a simple day-by-day cadence to act on.

8 min read
LET’S
GROW.

See player data, campaigns and reporting working together. Book a personal demo with the InTarget team.